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百家樂 在世界範圍內的知名度不斷提高。如今,在北美博弈遊戲業務中, 百家樂 部門產生不成比例的高收入份額,遠高於其他遊戲,這種情況並不少見。這對於上限和質量區域均適用。 百家樂 飛漲的財務表現主要是由於玩家出勤率高和高賭注,而莊家優勢是最低的之一,而且遊戲節奏是出了名的緩慢。 尋找解決方案 幾年前,我們在北美管理著繁忙的 百家樂 業務,通過引入以下更改,努力解決 百家樂 中低 HE 和低 RPH 的問題:以更高的 HE 添加邊注。更改選定的平局獲勝者的賠率表。這個新的有吸引力的賠率表激勵了 Tie 非常高的 HE 的參與,如本博文所述。介紹在亞洲廣泛使用的 百家樂 免佣金變體- 莊家贏的賠率為 1:1,除非以 ‘6’ 的賠率贏的賠率為 1:2。事實證明,這種無佣金變體非常成功,因為它解決了兩個緩慢的變量:HE: 百家樂 的主要賭注莊家和閒家從 1.15% 增加到 1.35%RPH:顯著提高了遊戲速度,因為現在我們的經銷商不再需要進行複雜的計算和無數的支票來支付佣金
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成功孕育成功 這個成功令人印象深刻!我們的 百家樂 贏/天、贏/開場時間提高了 21%,保持率提高了1.1 個百分點。所以我們開始尋找更多方法來優化百家樂收入。在這個過程中,我們明白了一個明顯但大多被忽視的認識,即 百家樂 是我們遊戲場上唯一一種由 玩家決定遊戲節奏的遊戲。 百家樂 玩家下注時很慢,因為他們需要時間思考和“預測”下一手牌的結果。這種儀式是遊戲性質和吸引力的一部分,我們不能真正強迫有價值的玩家更快下注。然而,這並不意味著我們必須放棄對博弈遊戲節奏的控制。畢竟,在本文中,我們將介紹我實施的框架——它成功地讓我們通過加快遊戲節奏來進一步改善百家樂的財務業績。
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