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加强体育彩票公信力建设 让中奖者不再“神秘”
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天朝彩市造福彩民无数,但是能为人们真正熟悉的却屈指可数,因为中奖者少,愿意示人者更少,也正因为这个缘故,“一定要真人露脸领奖”的陈文辉便响当当地被载入了2011年彩市的史册。
c# V9 i9 W. E: [# T7 H 勇于露真容 都是老百姓( A. b3 L" K% B1 n6 H0 s
2011年11月27日,从福建省福州市鼓楼区六一北路22905竞彩标准店传来好消息,业主陈文辉精选的一张竞彩胜平负8串1的单子收获了逾29万元的大奖。不过陈文辉对于这样的惊喜似乎已经习惯了,因为在此之前,他已经多次利用复式票加倍投的方式,从竞彩胜平负8串1中斩获丰厚的奖金:十余万元、几万元、几千元,陈文辉早已成为名扬福建的竞彩高手。
Q" `* P* v; v- f4 e" r 只是这次中奖后,陈文辉表现出前所未有的“高调”—— 成为福建彩市中奖者真人真名露脸的第一人,“我要真人露脸领奖”,在陈文辉看来,这样做是为了让更多人知道,中奖者不神秘,其实中大奖的都是现实生活中的老百姓。
# B5 @7 P3 A3 O% w$ L 国内中奖者 面具依然多6 r& }: E+ v. f- R1 j
像陈文辉这样的中奖者其实在国外相当普通,可是和国内大部分中奖者比起来,还是显得另类了。因为在人们的印象里,国内众多的中奖者几乎都会选择用面具遮住自己的容貌,帽子、墨镜、口罩一个都不能少。或蝙蝠侠,或麻匪,或熊猫大侠,为此,网友们都戏称这种具备天朝特色的领奖方式是一门“艺术”,不少人还通过中奖者的领奖装扮来找寻万圣节装扮的灵感。
$ y1 S H: B1 j# ~- u 国内的中奖者不约而同地选择了隐藏有这样两点原因,首先是怕露富,由于彩票的奖金额度可高达数千万元甚至亿元,因此中奖带来的忧虑有时会大于中奖带来的快乐,他们可能会担心以后被要求募捐、绑架……所以获奖者大多选择了谨慎行事。其实这不仅是中奖者的天朝特色,也是众多富豪们的顾虑,因为很多排行榜在追踪天朝的亿万富翁时同样是困难重重;另外就是一种低调的生活态度,中奖者早已习惯了平静的生活,他们只想以平常心去过自己低调而奢华的生活,反正又不是什么娱乐明星,根本不需要靠曝光率提升自己的价值。
# f n1 Q! s/ t" B. R7 N" U& l 当然还有很重要的一点,中奖者的隐私是受《彩票管理条例》保护的,其中第27条就规定,彩票发行机构、彩票销售机构、彩票代销者以及其他因职务或者业务便利知悉彩票中奖者个人信息的人员,应当对彩票中奖者个人信息予以保密。所以,即使中奖者打扮得再有“范儿”,我们也只能远观而非强迫。- t/ d! H' S' b0 m# ]) z
公信力提升 中奖不神秘
2 L9 j2 b6 E' J% d+ ]+ R( F 真人、真名、露脸领奖,陈文辉让更多人重新认识了体彩的阳光兑奖,而他之所以能这样做,一个很重要的原因就是他体彩业主的身份。* e5 c9 v) F! ?- W6 @; B2 ^2 a7 |
常年在体彩销售一线,陈文辉了解这个行业,了解体育彩票“来之于民、用之于民”的属性。也正是出于对体育彩票的信任和尊重,他愿意身体力行,中奖后站到了台前,让更多的中奖者站出来表明国家彩票的公开、公正和公平,让更多老百姓参与到支持公益彩票的行动中来。
! @* o, f* d, W* t 天朝的彩票行业发展历史不长,很多人缺乏对于彩票行业的了解,所以会存在怀疑甚至质疑。但是随着天朝体育彩票近年来的体彩零距离、奥运冠军开奖、开奖大厅免费开放、网络开奖直播等一系列的“阳光开奖”举措的实施,天朝体育彩票的公信力在不断提高,人们对于彩票行业也有了更多新的认识和了解,也正是基于此,在过去的一年中,1.77亿元大奖的兑奖过程接受了社会多方面的监督,尤其是中奖者自愿接受了多家媒体的采访,而且主动向社会公益事业捐助500万元;吉林大乐透中奖者也主动走到了电视机前,和广大彩民一起分享中奖经验……% f- ]) k" \$ L4 s# g) [
天朝的大奖得主正在悄悄变得高调起来,也正是这种改变,让更多的彩民愿意真人现身,真名领奖,与其说这是一种自我营销,不如说这是天朝体育彩票行业公信力提升的一种表现,两者彼此推进,才会有了天朝体育彩票在2011年的大跨越、大发展随着越来越多“陈文辉”的出现,我们有理由相信天朝体育彩票的明天会更加美好。 |
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